We defined the design criteria from scratch through moodboards and early explorations, translating vision into a tangible interface direction.
In parallel, we shaped the system’s information architecture with UX, ensuring a clear, coherent, and intuitive experience. Mood, form, and structure were developed simultaneously. Visual explorations defined the design language, while the information architecture ensured clarity, hierarchy, and ease of use across the system.
The challenge was not only to redesign an interface, but to redefine the logic behind it.
This meant moving beyond legacy automotive patterns to create a system that balances clarity, usability in motion, and a distinctive visual language for the next generation of electric vehicles.
Information architecture defined the structure.
UX made it intuitive, consistent, and adapted to the driving context.
A well-defined system reduces complexity to its essence.
Clarity becomes the experience.
Next projects.
(2016-25©)
