Built around the emotion of driving
Information is reduced to its essence, balancing clarity, performance, and emotion to create a more engaging driving experience.
What defines CUPRA sportiness and performance in the electric era?
Translating CUPRA’s performance and emotional heritage into the electric era required redefining the experience, orchestrating every element to amplify driving.
A system built around four core views, tailored to different driving contexts.
Each view prioritizes specific information layers, from navigation to energy and infotainment, adapting to the driver’s needs in real time. This reduced the system complexity by over 65%, focusing only on the most relevant driving scenarios.
Designed to simplify complexity and amplify driving in the electric era.
By reducing complexity and focusing on what truly matters, the system creates a more intuitive, engaging, and brand-driven driving experience.
Next projects.
(2016-25©)
