Seat.

Seat.

Introduction

Designing interior components across automotive programs, focusing on precision, usability, and brand consistency within complex production environments for SEAT Leon 2020, VW Golf 2020, and VW Group SOL EX20.

Year

2020

Industry

Automotive

Timeline

52 weeks

Introduction

Designing interior components across automotive programs, focusing on precision, usability, and brand consistency within complex production environments for SEAT Leon 2020, VW Golf 2020, and VW Group SOL EX20.

Year

2020

Industry

Automotive

Timeline

52 weeks

Challenges

Challenges

Designing components that meet strict engineering and manufacturing constraints while maintaining a consistent brand identity across different models and platforms.

Balancing aesthetics, ergonomics, and technical feasibility required close collaboration with engineering teams, ensuring each component delivered both functional clarity and a refined user experience within tight development timelines.

Design of interior components.

Developed a parametric grille pattern for SEAT Leon 2020, applied across speaker components to align with the door design. Contributed to center consoles and buttons for Leon and VW Group SOL EX20, and designed the manual gear knob for the VW Golf, focusing on ergonomics and production.

Final thoughts

Final thoughts

Small details define the overall experience.

Working at component level requires precision, consistency, and integration to ensure every element contributes to a coherent and high-quality interior.

Let’s talk.

ivn_

Have something in mind?

© 2026 ivanpajares Design

Let’s talk.

ivn_

Have something in mind?

Let’s talk.

ivn_

Have something in mind?

© 2026 ivanpajares Design