The challenge was to merge the strong personal identity of Ibai Llanos with the technical rigor and build philosophy of Nate Gentile into a single, coherent product.
This meant balancing expressive design with real-world performance, ensuring the concept remained both visually distinctive and grounded in how high-end gaming PCs are actually built.
From design language to concept definition.
The process started by defining a clear design language to establish the visual and functional principles of the product. From there, exploration through sketches led to a key sketch that became the foundation for the final PC artwork.
A project that goes beyond designing a PC, defining a product that embodies identity, performance, and culture.
An exercise in translating brand, design, craft, and technology.
Next projects.
(2016-25©)
