The challenge was to design a product ready for mass production, with controlled costs and industrial feasibility, while still expressing a clear and recognizable brand identity.
At the same time, the digital experience needed to simplify every interaction, from onboarding to the charging moment itself. The goal was to create a seamless, intuitive, and fast experience, ensuring easy access while maintaining visual and conceptual consistency across the entire system.
Designing for EV charging goes beyond solving a functional need. It requires creating trust in a system that users rely on in everyday situations.
By aligning product and digital experience under a single vision, the solution moves from being a simple device to becoming part of a connected ecosystem. One where interaction feels natural, access is effortless, and the brand is consistently present across every touchpoint.
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(2016-25©)
